My name is Magnus and I am the founder and CEO of Topvisible. I have over 20 years of experience in digital marketing from my own companies and international assignments, everything from being CEO of e-commerce company Euroflorist, to being founder for, among other things. Ranktrail and cake topsery. I am mainly involved in customer collaboration within the strategic parts such as inbound marketing, Customer Journey Mapping, Content Marketing and SEO.
Some of the companies I have worked with include Folksam, IKEA, ICA, Bosch, Daniel Wellington, Swatch Group, Telia, IF, Oatly, Ikano, Axis Communication, Panduro and Tetra Pak.
My big passions in digital marketing are Youtube, Google SEO, Inbound and Content Marketing. I have my own side projects to keep me updated and often create content for podcasts, videos on Youtube, webinar and content for websites.
I am a used lecturer and be hired for company assignments but also by schools such as IHM Business School and Berghs School of Communication.
In addition to my almost unhealthy delight in digital communication, technology, behavior, I balance this with great interest in running, organic tea and hip hop.
Do not go for a gut feeling, but look at all the numbers you have in your accounts, analyze these and then make decisions. Usually we find nice insights into the data that we cannot find in our feelings.
This industry changes quickly, which places demands on us as marketers to keep track and be one step ahead.
Dare to test new ideas and strategies, it doesn’t hurt. If we dare not test, we do not know if our changes are better – or for the worse.
